129810431476875000_0Enter the big test: Su Ningge your own life
Article: Wang Jiecong ' development of e-commerce was a big test for SUNY, unsuccessful may face full of fail. In this field before the final exam, suning active change. Net profit decline 15.3%, suning appliance to release results for the first quarter of real-world experience of the outside world to the impact of the e-commerce because it is several years of suning appliance profit decline for the first time, but it is Su Ning, actively seekingVariable results. It appears from the private placement of $ 5.5 billion was granted
Rift CD-key, suning is ready to have more funds and resources to address e-business transformation, change, suning face a lot of problems, just cite three. Prices of online mode and offline mode when online shopping become the battle after one of the mainstream consumer channel
SWTOR Power Leveling, key to price competition. But online mode and offline modeOperational policy is inconsistent. Line of suning stores under several regional framework
TERA Gold, there are various cities in each region of independent teams, performance targets are different. Between stores and independent stores, plus a variety of promotions, product prices are not uniform, and consumption of online consumers do not compare prices at any time. In online mode, very transparent, nationOne price, the difference may only freight charges different. In addition, the online store prices are still high on the outlet price. With the promotion of electronic commerce, consumers go offline consumption comparison of consciousness will be even stronger. Online offline impact will be more obvious. Author online to buy a microwave oven products this year, compared to East of Beijing and SUNY purchase price of more than 500 Yuan, Suning offline product price of nearly $ 900 is very different. Traditional appliances that sell category expansion to no how to grasp the problem of price, suning's answer is to expand the category that some thing sold under the line, line is different, and online in addition to traditional household appliances, expanded books, clothes, tickets, category such as virtual cards. However expansionSpeed is not easy to grasp. 2011 business appeared on a number of issues, its CEO vintage also said that, where a passenger and the expansion of the category appears on a number of issues. Started from the standardization of clothing, do not much experience of life, and when the category expanded to this step requires trial and error. Su Ning, Tesco, there is also the risk. Zhang Jindong March this year announced, Suning appliance to "appliances," business will overwrite the hotel supplies, books, clothing, life, mother and child product, cosmetics and so on all the goods. Today, most of these products are already appear in Tesco's page. How to control a product inventory and national logistics needs time to accumulate experience. Suning may have to pay a tuition fee. Reallocation of resources within theStructure to fully mobilize the enthusiasm of suning Tesco Foundation has just announced a new Headquarters last month, investment of 1 billion yuan of SUNY is the headquarters of Tesco, at the same time, SUNY purchase's team will also be expanded more than twice times the team size. But at the same time, suning stores under the line positions are in compression. One of suning appliance work friends reveal a three-City Division, at the beginning of this year, SUNY began to streamline the post in the area in which some sectors, supervisor needs to review job responsibilities and job requirements, reduced the number of posts at around 30%. Earlier this year, suning has indicated that it plans to open 400 new stores for the year, but after the end of the first quarter, suning new 26, adjusting the stores close to 35, entity stores of input reduction strategy was very straightView. In the redistribution of resources at the same time, how to deal with the problem of staff between the two departments is very important. Because the impact of online mode, suning B2C business growth, a large part is coming from the store before operations, head of the entity sells also needs to be saddled with pressures of growth, need to structure a better balance in this regard. OutlookIn view of this, the following are some results that may occur following suning. First of all, the next few quarters, suning profit part of the performance is more ugly. On one hand, losses will continue on the e-business model, losses will increase as sales increase, on the other hand, prices of online business, commodity prices of online stores will have more challenges, LeeRun-rate will be lower. At the same time, suning appliance will continue to expand the scale, because the impact of electronic commerce on line business section, suning leather his own life, will also be other competitors away. However, the category of controlled size and growth will test the ability of suning's management. Second, suning internal structure is likely to continue to adjust. Online and offline business conflictsBut put together there will be synergy. Such as best buy's online store, but when consumers go to best buy shopping, many choose good products online, or buy customized products, and then purchases and to store goods. Online store of experience, for online purchase, delivery mode, has a better product experience. Should give full play to the synergy effect, Team structure needs to be more understanding of the company. Suning Tesco is currently operating independently, each regional group has a team of Tesco, and sectors such as logistics platform are public resources. Thirdly, strong joined by GOME, suning enterprises, loss of e-business model challenges may be solved. After a certain scale, SUNY purchase are likely to profit. However, it isMay benefit from a new profit point. Beijing East started from 3C, when when started from the book of excellence, suning, GOME started from online stores, red boy and so started from the Forum. B2C online shopping patterns have been in the scale model-for-loss, but Rome, after the full competition, price is no longer the first element. A few being shopping channels will win consumer trust, and this channelYou can buy almost everything you want. New model is to profit by this platform. In this platform, Internet technology, efficient management system is carrier, maturity of national logistics is key to reduce costs, good reputation and trust of users is the difference between factors.
Profitable B2C model may seen like a video. "Reports"Sun Weimin: suning Tesco to expand the category view: four quarters last year Tesco third suning B2C share first-quarter net profit fell to $ 15% to $
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