but the development was in the order of "first-tier and second-tier

Star Network: network of two or three lines of urban real estate gold rush Star Chen, Chairman of sincere love to own real estate network known as "media people", and for the creation of Star real estate network, he also used to call it "a media". In fact, Zhi Chen has created real estate networking platform for 11 years in a row, and Vincent Mo soufun, e-House China Zhou Xin had successfully listed on the real estate portal sites compared to the big guys, Zhi Chen real estate networkArea, but hardly a "veteran". In 1999, Chen Zhi created-in-room network, is positioned as a local site of Anhui Province, has 17 stations and branches in Anhui Province. "We are creating content on the network, and then gather the user, ultimately through offline sales, to help developers sell real estate. "Understanding of Chen Zhi, real estate networkLike a luxury website, is impossible to produce a lot of online orders, but just pass information to a channel. Business early, real estate speculation and vigorously development,-in-room network has been in "slow heat" State of development. In 1999 when newly established Internet companies, "new wave" of real estate Web sites, is not like other Internet platforms that canLarge fire, Web site start-up time has been difficult. In Anhui of Chen Zhi, soufun, Shanghai has not started in Beijing e-House China natural resources, support of a large number of VC investors, but to scroll through live entirely on their own profits. At that time, are in the central city of real estate developers, also did not share the "real estate Web site" in this direction,Know that the Internet was first-tier cities of "luxury", even Beijing's soufun, also without the developer's identity directly, but rather by means of a published index of real estate information to establish the business model. "Early in order to make money, we even take helps other companies to do site to profit. "Zhi Chen recalls. Since then China's rapid industrial development,Real estate network concept is gradually being accepted by users and market share, but the development was in the order of "first-tier and second-tier view my site here, three-city". In 2006 and 2007 and second-tier cities property sizes and prices began to soar, wait a few years of Chen Zhi finally look forward to a good time. With the expansion of real estate market in two or three lines, many major brands of real estate developers moreBrand to two or three lines of urban land, development property or commercial real estate, which has been adapted to the first-tier cities by investing real estate networking platform for promoting brand developers, such as Star real estate network to two or three lines of urban localization principal clients of network platform of. "At that time, soufun, real estate focus cities real estate network information serviceBrand, started most of the North (Beijing) (the sea)-Canton (State) of deep (Chun), there is deep enough for second-tier cities covered, and real estate network information service, is a localization industry, this is our opportunity. "Zhi Chen recalls. Since then Chen Zhi began to landscape the development strategy, to Anhui as Center, central to other provinces and urban expansion, in every province,To the capital city as the Center, to three-and four-line cities covered; on the way in business cooperation, by means of joint ventures with local companies, to adapt to the characteristics of localized real estate information. Like the wonder of Chen Zhi, he saw a part of JPMorgan Chase, Managing Director and Chairman of China equities and commodities market interview of Li Jing, identified at the beginning of 2010 spreadOpportunities. Jing Ulrich in 2010 a report about, after several real estate market regulation policy, cities have a lot of money will flow to two or three-tier cities, in fact, two or three lines of urban housing prices might increase for some time in the future, two or three lines of urban real estate crunch beneficiaries of policies is a big city. Some time in the future, funding will continue fromCities slowly turned to second-tier cities. By 2010, Zhi Chen began officially to "stars network" to some of its real estate networking platform integrated with two or three lines, Star network has been included at the time such as Anhui, Jiangxi, Sichuan, Chongqing, Tianjin, 29 provinces and cities under the line station, its location in the Midwest early two or three line size of real estate information services. Real estate networkIncome services such as search, Yi Ju, focus etc, also began to increase the depth penetration of two or three line local platforms, it also brings increased competition in the market. In any case, Chen Zhi, how to build a stable profit model, is the most important challenge. As the real estate industry service providers, real estate network company revenue, mainly from real estate advertising, real estateIndustries affected by the significant impact of macro-policy and, in the case of policy tightening, the developers almost always significantly reduced advertising placement, ad placement accordingly fall real estate network. "Starting in 2008 and 2011 ' purchase orders ', two real estate of austerity policies, are relatively large impact on the industry, which has forced us to innovative profit model", Chen Zhi told in mind, Star real estate profit model of the network is to try something new, such as opening real estate group-net read more, for real estate sales agent and intermediary business, or even help customers early in the planning and marketing of real estate.